Pepsico | Frito Lay
Frito-Lay’s customer experience transformed through innovation and a new e-commerce platform, modernizing frontline tools and driving digital impact.
Role
Client Program Lead
Executive Design Director
and Design Team Leader
Responsibilities
Design Vision & Strategy
Mobile-First UX Leadership
Cross-Functional Agile Delivery
Co-Creation & Rapid Prototyping
AI-Driven Scalable Design
Design Quality & Enablement
Business ChallengeHow might we connect tools and modernize systems to reduce manual work, speed up delivery, and enable a flexible direct-to-consumer e-commerce experience?
The SolutionSalesHub | Employee TransformationLaunched 4 New Products Experiences in 18 Months and introduced new ways of working
Snacks to You | Retail TransformationHandHeld Next | Inventory TransformationSnacks.com | Customer Transformation
SalesHub | Employee Transformation
Empowering
25,000 Frito Lay Employees
to Serve Smarter
Frito Lay North America is transforming frontline operations with digital tools that streamline collaboration, accelerate onboarding, and unlock powerful analytics—empowering a modular workforce to deliver ubiquity, affordability, variety, and indispensability.
Impact
$8M
Cost reduction through automated timecard reporting
500k
Employee hours saved annually from smarter workflows
30 Minutes
Saved daily per Frito Lay Frontline Employee
Snacks to You | Retail Transformation
Delivering
B2B Commerce Growth
through Self Service
Serving over 30,000 active customers and growing, Snacks to You helps retailers stay agile amid shifting demand—reducing out-of-stocks and costly rush shipments while making it easy to discover and feature new products in stores.
Impact
$105M
In annual sales revenue, increase of $12.6M from previous year
+75%
Increase in online orders reducing operational cost
+25%
Increased B2B conversion rate compared to 5% industry standard
HandHeld Next | Inventory Transformation
Enabling Smarter Faster Frontline Operations at Speed and Scale
Serving over 30,000 active customers and growing, Snacks to You helps retailers stay agile amid shifting demand—reducing out-of-stocks and costly rush shipments while making it easy to discover and feature new products in stores.
Impact
$105M
In annual sales revenue, increase of $12.6M from previous year
+75%
Increase in online orders reducing operational cost
+25%
Increased B2B conversion rate compared to 5% industry standard
Snacks.com | Customer Transformation
Bringing FLNA Products Directly to Consumers with a Rapid D2C Launch
Launched in just 30 days, Snacks.com enables consumers to purchase products directly from FLNA. This marked FLNA’s first direct-to-consumer offering, expanding FLNA’s digital footprint, creating a new revenue channel at scale.
Impact
100%
Growth in consumer access compared to pre-D2C reach
30 days
Concept to launch, enabling FLNA’s first D2C revenue stream
+50%
Faster order fulfillment versus traditional retail channels
+40%
Increased B2B conversion rate compared to 5% industry standard
"Adri is so patient and thoughtful. She helped me highlight my work in a way that makes me so proud of my unique approach to design."
— Collette Noll