Salesforce | Success From Anywhere
Reimagining the employee experience through data-driven design and flexible workplace innovation, enabling 79,000 employees to collaborate, connect, and succeed from anywhere.
Company
IBM Consulting
Industry
Technology
Role
Client Program Lead
Executive Design Director
Design Team Leader
Responsibilities
Defined the design vision for Salesforce’s global Return-to-Office and hybrid work experience.
Led human-centered research across countries and roles to shape a unified employee journey.
Directed six agile design sprints to prototype, test, and validate new digital and physical experiences.
Created and socialized the “Golden Thread” service blueprint to align global teams and leaders.
Drove cross-functional collaboration to ensure scalable, culturally adaptable workplace solutions.
✏️ Business Challenge
✍️ The Solution
How might we create a flexible, safe, and connected way of working that improves clarity, productivity, and employee engagement across regions during a global pandemic?
Positioned Salesforce Employees as Customer Zero to enable employees to return to the office to work with purpose
Salesforce | Success From Anywhere Program
We used a series of Design and Research Sprints to align on key personas and experiences, uncover pain points through generative research, and then rapidly prototype and test solutions across geographies using a repeatable cadence.
Insights from each sprint informed iteration, leading to validated end-to-end prototypes, refined edge cases, and a complete Golden Thread that demonstrated the full customer journey.
50 User Interviews
58 Hours of Interviews
5 Countries
7 Distinct Roles
Finding Global Patterns
We conducted multi-region interviews and concept testing to identify key differences, define five critical steps for a frictionless return-to-office experience, and understand employee needs across roles.
Insights into widespread anxiety around returning to work informed designs focused on safety, reassurance, and confidence.
Purposeful Design Gives Users a Why
A great employee experience blends digital, physical, and cultural touchpoints.
We aimed to create connection and ease across tools, spaces, and everyday workflows.
“Everyone knows the world has changed. The past is gone. We know we’re in a new world… where we have to be successful from anywhere.”
Marc Benioff, Chair and Chief Executive Officer, Salesforce